Game Monetization Guide

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Cookie Policy

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the site owners. Cookies can be "persistent" (remaining on your device until they expire or you delete them) or "session" cookies (deleted when you close your browser).

How We Use Cookies on gamemonetizationguide.com

This site provides resources, analysis, and guidance on monetization models, metrics, and payment systems for games and apps. We use cookies to operate the site, understand how visitors use our content, and improve your experience. Below we describe the types of cookies we use and their purposes.

Essential Cookies

These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling out forms. Examples include cookies that remember your cookie consent choices and maintain session integrity. Without these cookies, parts of the site may not work.

Performance Cookies

These cookies collect information about how visitors use our site—for example, which pages are visited most often and whether users encounter error messages. The data is aggregated and anonymized and is used to improve site performance and content relevance. We use Google Analytics for this purpose, which sets cookies such as _ga and _gid to distinguish users and sessions. These cookies help us understand, for instance, which articles on monetization models or payment metrics attract the most interest, so we can focus our content development.

Functional Cookies

Functional cookies enable enhanced functionality and personalization, such as remembering your preferences (e.g., language or region) and providing features like embedded videos or interactive tools. These cookies may be set by us or by third-party providers whose services we have added to our pages. If you disable these cookies, some or all of these features may not function properly.

Targeting/Advertising Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an ad and to help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with our permission. They remember that you have visited our site and may share this information with other organizations, such as advertisers. For example, if you read an article about in-app advertising models, a targeting cookie might later show you ads for related industry reports or services. We currently use Google Ads and LinkedIn Ads, which may set cookies such as IDE, test_cookie, and UserMatchHistory.

Third-Party Cookies and Services

We use several third-party services that may set cookies on your device when you visit our site. These include:

These third parties may use cookies, web beacons, and similar technologies to collect information about your interactions with our site and other websites. We do not control these third-party cookies; please refer to their respective privacy policies for more information and to manage your preferences.

How to Manage or Disable Cookies

You can manage cookies through your browser settings. Most browsers allow you to block or delete cookies. Here are links to instructions for common browsers:

Please note that blocking essential cookies may affect the functionality of this site. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For advertising cookies, you can visit the Digital Advertising Alliance's opt-out page or the Network Advertising Initiative's opt-out page.

Contact Information

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

Last Updated

This Cookie Policy was last updated on October 29, 2026.